So my older brother has a “BV” keychain for his new Ferrari…
me: ooOo fancy keychain you got there, and it only has one key on it! that’s gangstaaaaa~
bro: It’s BV.
me: WTF is BV?
bro: Bottega Veneta? You’ve never heard of BV??!
me: Uhhh, no…
Moments later, he brings over this book of the Americana Manhasset Spring 2013 collection and tells me, You need to learn all the names of the high end brands in here.
Oh puhleezeee, like I can even afford any of these brands (I thought to myself).
Well I began looking through this book and realized that these are very, very gorgeous spreads!! Wow, I am in love with the photography in this book and I do think it’s interesting to see how each brand is portrayed.
To tell you a little bit about this campaign, the theme was IN THE MOOD FOR VIETNAM. The book was released as an oversized, full color 60-page spread of some of the most luxurious brands in the world. The two models used throughout the entire book was Arizona Muse and Zhao Lei.
Apparently this spring book was directly mailed to only 130,000 targeted households. Haha, made me kind of happy to know that I was holding something that not everyone can look at, thanks to my brother’s outrageous spending habits.
Alright, now lets take a look at all of the photographs in the book. I’m posting them in order of how they were originally printed. I think it’s interesting to see the order they were presented in the book, because I’m assuming the ones towards the beginning paid more for better placement…
You can find the name of the brand located somewhere on each photograph, so I don’t need to retype. There were also two brands who had 2-full page spreads, Louis Vuitton & Ralph Lauren.
I loved looking at all of the different make up styles used for each brand. Also, the colors are so vibrant and the locations are gorgeous. Some of my favorite outfits were the jacket from Burberry, dress from Oscar De La Renta, formal wear from Alice + Olivia, and also… Gucci Watches from EJ.
There’s a couple of photos that I kinda question, such as Donna Karan… What are they trying to imply by juxtaposing a white female next to the obviously shorter asian man?
Ok, on a lighter note, before I start ranting on all the asian stereotypes that I see, check out my nails that I did. Haha, extremely simple. Did it so fast that you would think I had the ability to freeze time.
What are your thoughts on Americana Manhasset’s Spring 2013 book? Do you have any favorites photos, outfits, or things you wanna point out? Let me know!
Okay, thats all I have for now.. I’ll see you guys again next week. Can be you believe we are half way through 2013!? Eeek, it scares me how time flies.